Toybox Values

Roblox game earnings estimator

Across all of Roblox, developers earn about $106 a year per average player online (2025, from Roblox's own totals). Real games range from about $1 to $139, depending mostly on genre and shop design.
Inputs checked: Oct 9, 2026
DevEx per year (before tax)
$29,000 – $58,000

Earnings by players online

Average onlineWeak (game passes only)TypicalWell-built simulator
10$10 – $70$290 – $580$700 – $1,390
100$100 – $700$2,900 – $5,800$7,000 – $13,900
1,000$1,000 – $7,000$29,000 – $58,000$70,000 – $139,000
5,000$5,000 – $35,000$145,000 – $290,000$350,000 – $695,000
10,000$10,000 – $70,000$290,000 – $580,000$700,000 – $1,390,000
100,000$100,000 – $700,000$2,900,000 – $5,800,000$7,000,000 – $13,900,000

A straight multiplication of per-player rates. Small games usually earn less per player than this, big games with events often more. Roblox publishes no official per-player benchmark.

Questions

Is this the money players spend or what the developer gets?

What the developer gets in cash through DevEx, before tax. Only about 21 to 27 cents of each dollar players spend reaches the developer.

Why is the range so wide?

Genre and shop design change earnings 10 to 100 times at the same player count. Hangout games with only a couple of passes earn little; simulators that sell boosts at every stage earn much more.

What does "average players online" mean?

The number of people in your game at once, averaged over 24 hours. Peak numbers shown on charts are much higher, so do not enter a peak.

Convert Robux to dollars with the DevEx calculator

Sources: Roblox Form 10-K FY2025, RoWatcher: The Roblox Income Ladder, Roblox DevForum developer report (60-78 CCU)

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